We are passionate about helping you get what you want and need from a funeral. We take pride in providing the personal, down-to-earth, highly professional service you need when faced with the death of someone you love. Above all, we care hugely about getting it right for you.

Our mission is to give people the funeral they want, need and can feel proud of.

We believe a meaningful, authentic, personal funeral has the power to change lives for the better and we consider it our duty to try and achieve this for everybody that comes to us. We believe families and friends know best, so we support and encourage rather than prescribe. We believe in access to transparent, honest information and freedom of choice. We aim to change the world we operate in for the better, one funeral at a time.

We’re very proud of the work we do. This is what you can expect from us:

A personal approach

We take a personal approach with every family we meet – you will have one point of contact from beginning to end. We will listen to you, give you honest, straightforward advice and do everything in our power to make your ideas happen.

Respect for the body

We believe the dead have the right to gentle, careful treatment. We care for the person who has died as if their family or friends were standing beside us. The people in our care are never the anonymous ‘deceased’. They had a name in life, they have a name in death, and this is how we refer to them. We leave the body in its natural state. We do not undertake any invasive procedures such as embalming.


We provide only what you want and need. We do not sell unnecessary, expensive packages.

Poppy’s was founded by Poppy Mardall because she wanted to help people take creative control of their funerals.

She feels strongly that everyone deserves a ‘good’ funeral. It should be a funeral that reflects the person who has died. It should be a funeral to be proud of.

Before founding Poppy’s, Poppy has been a volunteer (Samaritans and Trinity Hospice) and a Deputy Director at Sotheby’s. Poppy was appointed a Trustee of Cruse Bereavement Care in 2015.

In 2015 Poppy won the Natwest Everywoman Demeter Award and the Wandsworth Business Award for Entrepreneur of the Year.

As well as the testimonials below, please take a look at our reviews on Funeral Advisor, Google and Facebook.

  • Our funeral director came over less as a stuffy ‘funeral director’ more as a sympathetic person who would help us arrange what we wanted, and make sure everything went as smoothly as possible. And when we weren’t sure about anything, they answered any questions simply and clearly.
    Family in Crouch End
  • Everybody should know that it is possible to arrange a funeral ‘your own way’; Poppy’s Funerals are fabulous guardians and practitioners of that philosophy. My sincerest and appreciative thanks to you all.
    Family in Wandsworth
  • We really appreciated your flexibility in allowing us to do a number of what we imagined to be fairly unconventional things, in particular decorating, carrying and lowering the coffin.  We occasionally joked that we were trying to think of a request that you would say 'no' to.
    Family in Richmond
  • Thank you so much Rosanna we couldn't have done it without you! and you and your team were so kind, approachable, professional and respectful who could ask for more. So thank you and bless you.Family in Surrey
  • “From the moment that I called you on that horrible Sunday morning you have remained constant, calm and hugely reassuring, I can honestly say that I felt sustained by Poppy’s throughout.”Family in Eastbourne
  • “Thank you very much for the sensitive and efficient way in which all arrangements were made and the funeral was carried out. I have the highest regard for Poppy’s. Lots of people were impressed with the service given by Poppy’s.”Family in Putney
  • “It is only fitting that such an extraordinary man was cared for by such an extraordinary funeral company. He would have truly appreciated every second, as did we.”Family in Brighton
  • "We cannot speak too highly of Kate and her team in the way they enabled my sister's funeral to happen in a way that was honouring to my sister but also bearable for my brother-in-law. Working within the constraints and requirements of a difficult situation, the team were friendly and helpful throughout. Even when decisions were altered on almost a daily basis, they were gracious and accommodating. Their cheerful voices and smiling faces lifted our spirits whenever we were in contact. On the day of the funeral everything fell into place and produced a farewell to my sister that was just right for all those attending. A huge thank you to Kate and her team."Family in Chelsea
  • "You showed us so much respect, sensitivity and dedication and we are enormously grateful. An extra special thanks goes to Kate, who was completely amazing in getting everything arranged despite the very tight timeframe – you are a miracle worker!"Family in Finchley
  • "My wife wanted some tulips on her coffin but at the time of her death they were out of season. I bought some stick on tulips and took them to the mortuary. Kate from Poppy's met me there and together we decorated the coffin. What a wonderful kind act that was. Beyond the call of duty. God bless her. The funeral service was just as my wife wanted. Every detail organised brilliantly. I felt that I was in safe hands. Thank you to Kate and Poppy's."Family in Surrey
  • "Poppy’s primary aim was to help us give my brother the funeral we wanted, not a stuffy, straight-laced event that adhered to some archaic, inherited 'oughts', 'shoulds' and 'musts'. Everything we asked of Poppy was met with a "CAN DO" attitude; it was so validating and liberating."Family in Germany
  • "Afterwards a sense of having said goodbye "properly", relief that there had been no false note. Excellent!"Family in Bloomsbury
  • "Poppy is an inspirational funeral director. Nothing is too much trouble - whether in creating time for several visits to your loved one or investigating unusual ideas."Family in Kensal Rise
  • "Extremely helpful, organised and human - that's the most important aspect. Thank you Poppy and Isabel for making my experience life-affirming, very connected to my loved one, and much better than it could have been." Family in Edinburgh
  • "Poppy was paramount, creative and excellent at coming up with ideas and following them through on the day. All the time providing the most cost effective way to implement her suggestions."Family in Bexleyheath
  • "The personal touch made all the difference. In fact we felt it was a lifesaver for us."Family in Ireland
  • "Calm, dignified, helpful, understanding, and no black jackets. Nothing was too much trouble and Isabel was simply wonderful at a time when what you need is someone like her."Family in Fulham
  • "Difficult to put my thoughts into writing and to do justice to the support, care and attention to detail that was provided by Poppy and her team. The family had very high expectations that were exceeded."Family in Colchester
  • "Poppy is a credit to the industry. The traditional methods are outdated and Poppy's Funerals offer outstanding service for those who wish to celebrate a loved one’s life."Family in Camberley
  • "They acted as normal people rather than putting on that rather stilted stiff stance taken by many funeral companies. A very human kind firm to work with."Family in Cornwall
  • "Like a breath of fresh air. My beloved husband was always referred to by name and with respect. I particularly appreciated the friendly but professional approach and the rapid response to emails & phone calls."Family in Oxted
  • "The choice to engage Poppy's was the best decision we could have made. Seeing their working practices has highlighted the variation in quality and flexibility within the funeral industry."Family in Brighton
  • "Thank you Ruth for sharing a cup of tea and listening. And thank you Poppy for anticipating all eventualities. Your kindness will be remembered." Family in Kentish Town
  • "I dreaded the hour that my husband would be collected from our home by Poppy's team but the process was very gentle and caring. Adeline, Bob and Charlie arrived with lovely smiles and thankfully no black suits! They assured us we could take all the time we needed and when we were ready they explained how they would proceed. They treated my darling husband so sweetly and gently we were all genuinely touched."Family in Fulham
  • "Please use these lovely people, you will not regret it."Family in Bromley
  • "Poppy talked to us in a way which avoided the use of some of the traditional jargon and just made everything feel easy. I also want to thank Poppy so very much for encouraging us to carry Dad in his coffin to the chapel, a small group of friends and family took Daddy on his final journey and the shared experience was magical."Family in Wimbledon
  • "To Poppy and her team, this is more than a job, it is a calling."Family in Germany
  • “Here at the Good Funeral Guide we think Poppy’s is the best thing to happen for ages, a real breath of fresh air. If you’re looking for a liberating alternative to a hush-and-awe funeral, here it is.”Charles Cowling, The Good Funeral Guide
  • “Poppy’s provided my family with an excellent service – professional, efficient, and sensitive to our needs, all with a personal touch that was very welcome at a difficult time.”Family in Pimlico
  • “It is hard enough losing a loved one. Making the right choices for funeral arrangements is not easy. After a home visit from Poppy, we felt at ease and comforted by her alternative approach. She sensitively and carefully explained everything in detail and kept us informed throughout the process. We were then able to carry out our own personal, private service which meant a lot to us.”Family in North Kensington
  • “I would like to thank you for taking care of everything concerning my mother’s cremation. I would not have known where to begin. You made it all so much easier for me at such a difficult time.”Family in Islington
  • “We knew we didn’t want to delegate the funeral to someone who would prescribe how ‘it should be done’. We were lucky to have found Poppy. She attended to our needs in a friendly, helpful and relaxed way. There was no pressure to conform to historical conventions or to make unnecessary expenditure. She was open and happy to discuss all the aspects of the process. Her support helped us get through a potentially challenging day in a calm and peaceful way.”Family in Rickmansworth
  • “If you are an out of the ordinary sort of person, or you have requirements that are ‘special’, or if you just want a ‘real’ and truly personal service at this most difficult of moments, then I really can’t recommend Poppy’s Funerals highly enough. I am thankful to them for making it a most human and indeed, humane experience.”Family in South Kensington
  • “Words can’t really express how I feel about Poppy and her company. To me, the Simple Cremation was such a perfect way to deal with things at such a devastating time.”Family in South Woodford
  • “Poppy is a remarkable woman who gave us what we needed, not what is expected, and for that we are truly grateful.”Family in Ireland
  • “Thank you very much Poppy for all your help and support. I know my sister’s body was treated well, with care and love.”Family in Willesden
  • "Poppy was helpful and informative from the outset, answering questions we hadn't even thought of. She alleviated much of the worry and stress involved. We chose a Simple Cremation because we are not religious but still wanted to honour our relative. We had concerns as this was not a format we had come across before, however, we would now thoroughly recommend Poppy as she was efficient but handled everything very sensitively and with empathy. The ashes were delivered back to us by hand and we went on to have a special family ceremony which was far more personalised and meaningful than a generic service could ever have been."Family in Woodford
  • “Thank you for providing us with the cremation that we feel certain our mother would have wanted. Your personal attention was very re-assuring and what could have been an alienating experience, was both natural and comforting. Thank you for making the whole process so positive, and making sure that we have good memories of a very difficult time.”Family in London Bridge
  • “We are so grateful to you for the sensitive, caring arrangement for our son's situation. Coming to our home and bringing such joy, was a healing in itself. Thank you again 'Little Angel'.”Family in East Sheen
  • “Poppy’s Funerals provided a wonderful service for my father, having to bridge difficulties logistically with another funeral director for my mother at the same time. Poppy kindly supported my journey in ensuring that the day of a double funeral was seamless and fluid with two funeral directors acting together. Under difficult conditions Poppy provided an alternative when there was really not one easily apparent to me. It is my pleasure to recommend Poppy’s services. A no fuss approach means traumatic times can be dealt with practically and effectively in a fully supportive manner.”Family in Wembley Park
  • "When our elderly aunt died she did so suddenly, which was just as she had wished. Although we missed her hugely, it seemed to us that the most appropriate way we could say our goodbyes was to celebrate her life. Poppy immediately understood our feelings. She saw to everything, including the legalities, without fuss and without being intrusive. On the day we cried and we laughed, and Poppy took it all in her stride. Poppy does not do creepy servility. Her highly professional service is different: it's a breath of fresh air."Family in Oxford
  • “We were delighted to have found Poppy’s at such a difficult and confusing time. We liked the idea of a Simple Cremation that could be followed by a personal memorial in our local church. Poppy’s were friendly and sensitive from the outset, and kept us fully informed at each stage of the process. A Simple Cremation gave us the flexibility to think about how we might arrange a tribute that was more meaningful and comforting to us than the standard crematorium service.”Family in Hatch End
  • “We found Poppy’s just by chance at the Bereavement Office of the hospital. We called and spoke with others and then called Poppy. She was great! She was wonderful at reassuring us about what we wanted to do, did not pressure us to make decisions based on what accepted wisdom says "should" be done. She allowed us to have as much or as little input as we desired. She took all of our requests and made them happen. We were very close to the Christmas season and she did all she could to expedite our loved one’s care. I would recommend her to anyone who wants a simple, personal experience that really reflects the life of your family member.”Family in Hackney
  • “Your lovely nature, patience and willingness to go the extra mile has just blown us away.”Family in Barbican

Winner: Natwest Everywoman Awards, 2015: Demeter Award

Judged by a panel of businesswomen including Cath Kidston MBE, Amanda Wakeley OBE and Higgidy founder Camilla Stephens amongst others, the Natwest Everywoman Awards celebrate female business success across the UK. Describing the winners, Everywoman co-founder Maxine Benson MBE commented, “Nobody should underestimate the guts it takes to start and grow a successful business. Our winners this year share a common goal to succeed and in doing so to inspire future generations.”

Winner: Wandsworth Business Awards, 2015

The Wandsworth Business Awards are developed and organised by the Wandsworth Chamber of Commerce to celebrate the borough’s many dynamic and innovative businesses. We were delighted to win the Entrepreneur of the Year award, but even more thrilled to be Highly Commended in the Best Customer Service category, something we care deeply about.

Highly Commended: Best Customer Service, 2015

Winner: First Women Awards, 2014: Retail and Consumer

The First Women Awards unearth and celebrate inspirational, trailblazing female role models. The judges described Poppy as ‘a hugely inspiring and motivational individual who demonstrates real promise and ambition, underpinned by a deeply personal commitment to changing the experience and impact of death on the family.’

Winner: Management Today's 35 Women Under 35, 2014

Management Today’s 35 Women Under 35 awards celebrate high-achieving women in business under the age of 35. Women who make the list range from entrepreneurs and designers to lawyers, bankers and senior civil servants. Past winners include Martha Lane Fox, Elisabeth Murdoch and Stella McCartney. In Management Today’s words, ‘Drawn from all walks of business life, these are the women helping to lead Britain out of the economic doldrums and towards growth. Onwards, ladies.’

Winner: O2 Smarta 100 Awards, 2014

The O2 Smarta 100 is an annual celebration of the most resourceful, inspiring and disruptive small businesses in the UK. Smarta described Poppy as ‘a champion for women in the industry who have until now been sidelined as not ‘tough enough’ to deal with the dead’.

Winner: Good Funeral Awards, 2013: Most Promising New Funeral Director

The Good Funeral Awards recognise outstanding service to the bereaved. We were thrilled to be nominated by the public for ‘Most Promising New Funeral Director’ and even more thrilled when we won, a huge achievement only a year after Poppy’s launched. And to top it all off, Pam St. Clement (Eastenders’ Pat Butcher) handed us our award.

Shortlisted: Good Funeral Awards 2014: Funeral Director of the Year