What does good funeral care look like?

Poppy Mardall, lining a coffin with calico in Poppy's mortuary | London funeral directors

Two minute read

Poppy’s began in 2012 with a vision to empower and support people to have better experiences of funerals by making informed choice and gentle, thoughtful care the norm. Since then, we’ve been privileged to have supported so many people.

Thank you for telling us what you think of our care by reviewing Poppy’s on Google. Words like kind, personal, professional, listening came up over and over again.

We believe that good care is all these things and more. Most importantly, it should be expected and accessible to all. Find out how we started and what we stand for today.


A person caring for someone who has died | Poppy's funerals | London funeral directors

We’ve seen that people value funeral care that’s kind, compassionate and comforting. As Aaron, who runs our mortuary, says “You're still dealing with people, regardless of whether they're dead or alive. You need to show compassion.”

Read more about how kindness runs through everything we do.


Arranging flowers on top of a coffin | Poppy's funerals | London funeral directors

It’s normal to feel overwhelmed and not know what to do when someone dies. There’s so much happening that it can be hard to think about where to begin.

We believe that good funeral care is professional, transparent and takes the pressure off you. This includes providing clear information to help you make the choices that are right for you, like this practical guidance on our Talking Death blog.


Coffin with soft toy leopard and leopard print hearse | Poppy's funerals | London funeral director

Our core belief that every funeral is just as unique as the person that it’s for. No matter the situation, we’re going to do everything we can to plan a funeral that’s meaningful for you.

We've seen that people look for funeral care that’s personal, flexible and accommodates what you want. Find ideas about how to personalise a funeral here.


Funeral director and client in conversation | Poppy's funerals | London funeral directors

It can be hard to begin talking about death, but there are so many good reasons to get started. Being more open about death can help us confront our own mortality, and play a role in how we grieve.

When people are ready to talk, they want to be listened to. They are looking for funeral care that’s understanding, gentle and unrushed. Here's why we believe it's important to talk about death.

Thank you again to everyone who has left us a Google review or given us feedback on your experience with us — and to our team for their hard work in consistently putting our clients at the centre of everything they do.

To stay in touch with all the latest news and updates from Poppy's by email, sign up here or contact us if you need help planning a funeral.

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